Marketing

Setting up a cocreation process is not an easy feat. It requires a lot of time and energy from the partners, who want to be rewarded for it in one way or another. Not necessarily in cash, but in positive impact or knowledge, for instance.

The context of the public space is ideal for a cocreation process: the challenges are complex and layered and a solution is seldom found on the basis of one single approach. However, the context of the public space also complicates cocreation, as the rules and regulations that apply to it are not exactly adapted to this type of processes.

Nevertheless, cocreation absolutely generates added value. Below are a few elements that may help you to successfully turn an idea into a product within the context of the public space.